February 02 2024

Maui Jim celebrates the launch of Collection 'Ekahi and its rebranding with a special event in Milan

Milan, February 2nd, 2024 – Last night Maui Jim unveiled Collection 'Ekahi, its new collection of polarized sunglasses, with an exclusive party that brought together over 900 guests in Milan, including industry professionals, loyal customers, representatives from the international press, influencers, and trendsetting members of the Maui Jim 'Ohana.


Special guest of the evening, the new Brand Ambassador Evan Mock, versatile actor, skater, and the face of the "Color You Can Feel" campaign, animated the party as a DJ for this special occasion.


Upon arrival, guests were transported to world-renowned Hawaiian beaches and sunsets as Maui Jim brought essential elements of its DNA to the atmosphere of the city for one night.


Guests had the exclusive opportunity to get a sneak peek of Collection 'Ekahi, the first designed and produced by Kering Eyewear. They tried on the vibrant new sunglasses and experienced the extraordinary PolarizedPlus2 lenses, all thanks to dedicated polarized video screens. Through an innovative surf simulator inspired by '80s arcades, players were able to challenge each other, and fully immerse themselves in the Maui Jim experience.


This retailtainment activity will soon be available at selected Maui Jim authorized retailers worldwide.


Roberto Vedovotto, President and CEO of Kering Eyewear, commented on this momentous occasion: “We are thrilled to present Collection 'Ekahi tonight with Evan Mock and those who have joined us to celebrate this special moment. This evening is all about color, style, and innovation, an unforgettable chapter in the history of Maui Jim and Kering Eyewear.


Among other notable personalities and friends of the House who attended the event were Giulia Calcaterra, Ignazio Moser, Bogdan Gnatovich, Maud Le Car, Kyllian Guerin and Yousef Alsudais, who joined Maui Jim tribe.