KERING EYEWEAR THROUGH THEIR EYES
Kering Eyewear announces the launch of the "Kering Eyewear Through Their Eyes" project: a series of collaborations with international artists to develop creative concepts designed to revisit the values of Kering Eyewear and its collections using new languages and bringing together different art forms.
Since its creation in 2014, the company has dedicated its efforts to developing its brand portfolio with the objective of unleashing the potential of each brand in a creative and sustainable way. With this initiative, Kering Eyewear creates a direct link with the world of art and design, choosing digital art, the new frontier of creativity and the synthesis of technological progress and multimedia art.
The artists chosen for "Kering Eyewear Through Their Eyes" will be featured each season, bringing their art to support Kering Eyewear and interpreting, through their creative vision and digital technology, the visual universe and aesthetic codes of the company and its products.
Following the collaborations with Grégoire Léon Guillemin and Camilla Falsini for this third edition of the project Kering Eyewear Through Their Eyes, has been selected Laura Greenan.
Laura Greenan, a young London based artist, is characterized by her lively and fun style.
Fan of the design of the 60s, she lets this style influence her in everything she develops; the combination of her creativity and these retrò inspirations give life to amazing and unique images characterized by vibrant and fun details in pop art style.
MUSIC FOR YOUR EYES
Turn up the volume, "Music For Your Eyes" is here!
With her creative concept, the artist decided to place the beautiful glasses of Kering Eyewear in the most famous, colorful and psychedelic music festivals around the world.
Nothing else but the energy of music and the vibrancy of concerts can better describe the values of Kering Eyewear: passion, teamwork, commitment and boldness.
GRÉGOIRE LÉON GUILLEMIN
In his studio in the Paris area, founded in 2012 after working 20 years as an art director, Guillemin plays with multiple references, standing out for his sense of composition and framing, and for the graphic and aesthetic quality of his works. His witty illustrations and paintings are exhibited in influential galleries around the world, featured in major international magazines, and appreciated by other pop polymath artists.
FROM ZERO TO HERO
Form Zero to Hero, Grégoire Léon Guillemin’s concept consists in a group of fantastical characters embodying the company’s vision and values. In a high-impact burst of bright colors and comic strip heroes, the drawings highlight Kering Eyewear’s dynamic spin and prosperous evolution.
Camilla Falsini, a young illustrator, muralist and multimedia artist from Rome, whose style combines vector drawing, digital collage and material applications, characterized by an explosion of colors and an iconography that brings the artistic avant-garde techniques of the 20th century into the contemporary world.
LOOK INTO MY EYEWEAR
The creative concept “Look Into My Eyewear”, is based on the idea that looking behind any Kering Eyewear product, you will find the values upon which the Brand is founded.