
KERING EYEWEAR THROUGH THEIR EYES
Kering Eyewear announces the launch of the "Kering Eyewear Through Their Eyes" project: a series of collaborations with international artists to develop creative concepts designed to revisit the values of Kering Eyewear and its collections using new languages and bringing together different art forms.
Since its creation in 2014, the company has dedicated its efforts to developing its brand portfolio with the objective of unleashing the potential of each brand in a creative and sustainable way. With this initiative, Kering Eyewear creates a direct link with the world of art and design, choosing digital art, the new frontier of creativity and the synthesis of technological progress and multimedia art.
The artists chosen for "Kering Eyewear Through Their Eyes" will be featured each season, bringing their art to support Kering Eyewear and interpreting, through their creative vision and digital technology, the visual universe and aesthetic codes of the company and its products.
The second artist selected to team up with Kering Eyewear is Greg Guillemin aka "Léon" following Camilla Falsini that has represented Kering Eyewear for the first edition of the project.
LOOK INTO MY EYEWEAR
The creative concept “Look Into My Eyewear”, is based on the idea that looking behind any Kering Eyewear product, you will find the values upon which the Brand is founded.
