Maui Jim introduces performance-forward stories in new Spring-Summer advertising campaign

Maui Jim launches the third edition of its Color You Can Feel campaign.  Building on the success of the previous chapters that celebrated the emotional power of color and human connection across natural landscapes, this new campaign shifts the focus to the technical excellence behind the Maui Jim visual experience.

 

This latest evolution underscores the brand’s position as premium performance sunglasses for dedicated outdoor enthusiasts—highlighting Maui Jim’s lens technology, its functional relevance and technical credibility across leisure and active settings. Shot across surfing, kayaking, hiking, and trail running scenarios, the visuals showcase the product in motion, capturing the spirit of exploration in real-world context while emphasizing clarity, vivid color and reliability in dynamic outdoor environments.

 

Featuring expansive landscapes, product-forward perspectives, and immersive action, the visuals demonstrate active engagement in open-air sports and illustrate that the thrill of adventure is inseparable from the right gear.