Maui Jim introduces the new Ho'okipa Ultra campaign

A bold celebration of innovation, authenticity, and a radically enhanced way of seeing the real world.

 

Meet Ho’okipa ULTRA: a reinvented icon designed to dominate the modern outdoors. Featuring Maui Jim's brand-new ULTRA lens – ultra-light, ultra-strong, powered by PolarizedPlus2 technology – this collection delivers sharper detail, deeper color, and extraordinary clarity.

The campaign is driven by a clear message: in a world of filters and simulations, the future isn’t virtual – it’s ULTRA real!