February 16 2023

Chloé unveils the new SS23 eyewear campaign starring Gigi Hadid

An ode to movement, fluidity and femininity, the new Chloé Eyewear Campaign reflects the brand’s refined and responsible vision through the beauty of modern women and their profound connection with nature.


Models Gigi Hadid and Shu Pei are portrayed in the endless horizon of the Mojave Desert. Immersed in the volcanic splendour of the Pisgah Crater, California, Gigi basks in the sun’s rays and in the strong embrace of the rugged terrain, while Shu stands out against the depth of the plains. 


They wear the new Gayia styles, which are crafted entirely from ReAce – a 100% recycled acetate derived from pre-consumer waste that is exclusive to Kering Eyewear and for SS23 to Chloé.


The frames are available in oversized square and round shapes rendered in earthy tones with unique colour blends for a painterly effect. Each style is engraved with a gold-tone Chloé logo and the Gayia founding principle engraved on the inside of the temple.


Location: Pisgah Crater, California USA
Photographer: Zoë Ghertner
Stylist: Camilla Nickerson
Models: Gigi Hadid and Shu Pei