Stella McCartney

Stella McCartney Eyewear is a natural extension of the ready-to-wear collections with a modern, feminine and confident aesthetic. Made with bio-based materials, both sunglasses and optical eyewear embrace the brand’s sustainable philosophy. The collection is the result of extensive research into the use of raw materials from natural origins; over 50% of the materials used to create our eyewear are from natural sources.

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Sustainable approach for eyewear All eyewear collections developed under the partnership agreement with Kering Eyewear are created using the most advanced technology and responsibly sourced materials such as bio-acetates, which come from renewable raw materials. Made using fibres from wood pulp, bio-acetate is phthalate free - making it biodegradable.


“MUM & ME” Emphasizing the strong connection between Stella McCartney’s ready to wear and children’s collections, the “Mini-Me” campaign illustrates the ageless wearability of the new iconic logo styles. The new iconic “Mini-me” eyewear styles featured on both mother and daughter in the new campaign, showcase the effortlessly stylish appeal of the collection, for women, men and children.

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